The reverse side turns from government and media repression to the commercialization of the Haight, where “authentic” hippie bells, beads, dresses, music, dances, and drugs are all being turned into merchandise. The sheet mocks the new “machine-psychedelic” style and follows the money through stores, rock bands, dance promoters, and drug dealers, asking each of them the same blunt question: what are you going to do with the money? This is not simply an attack on commerce, but on the way the market misrepresents the hippie vision and sells it back to tourists and newcomers still “chained to the system.” The Digger answer is exact and practical: if money is being made from the scene, then use it to buy land from the Establishment and set it free, creating the free space that the people most needed. | 
