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TitleThe Diggers send you best wishes for failure. ...
Author
Publisher
Place
Year
Date 16/1/1967
Date 2n.d., ca.
Publication
Volume
Issue
Page(s)
MediumManuscript
DimensionLetter
Extent
Imprint
CollationHandwritten; 2 pages
CatalogDP-009
CollectionSOLA-x(PB)
Cit. No.
Keywords
Trans. Title
Section
GroupDigger Movement (Core Collection)
Sub-Group
Series
Folder
DP-009
click image to enlarge
Notes
Likely written by Peter Berg. Dating is a guesstimate.
Abstract
This handwritten Digger draft is a remarkable attack on underground success itself, addressed to a publication that is being warned against becoming merely another marketable voice of the “now.” The letter sends “best wishes for failure,” because success—more printings, more advertisers, more color, more money per column inch—would only mean joining the same merchandising system as NBC, CBS, Life, Time, Look, the Oracle, and other media forms that package a world-view for sale. Its central argument is pure Digger: anyone who claims to sell the truth becomes a “false-poet,” and psychedelic merchants are still merchants, however liberated their costume or language may appear. Against the profit frame, with its necessary twin of loss, the Diggers offer Free as something without perimeter, embodied in Communication Company broadsides printed and handed out freely in the street as “life acts of free men.”
Full Text
The diggers send you best wishes for failure. If the number of your printings escalate; if you join UPS & add additional colors to yr. layout; if you attract more advertisers & get more per column inch you will succeed. If you really turn people on to something other than selling, to something other than fraudulent "now" you will fail because people that know don't need to read how. Will you commit conscientious suicide or not? Mimic Fullbright or the Yellow Monk? NBCBSLIFETIMELOOK are the outlines; ORACLEVOBARB are the inlines; different styles & markets, identical functions: the merchandising of a particular world-view. Oracle is Time magazine of the hippies - a collage of consciousness-expansion; psychedelic advice to the love-worn, love-lorn, love-torn. Joanie Baez merchandised as a peace-love symbol - participate in her purity for $3.98. She can say what she likes - no millionaire can be all bad - it's profit that sends Marines to Vietnam. Bobby, Joanie et al. agents of the dream they think they dispel: actors on sets w/ no doors. 

Any man who claims to sell the truth is a false-poet. False poets turn others onto selling. Psychedelic merchants are merchants are false poets: dropping out does not mean changing clothes. Things on earth are there for those who inhabit it. People who derive profit from those things disenfranchise themselves from man & the natural order. The frame of reference of profit is always exclusive & competitive. It is one-half of a dichotomy bound on the other side by loss. Free has no perimeter. Enclosed are some broadsides by the Communications Co. who print the truth free for any fool in the street. Fed & housed by brothers they pass out their words/acts from hand to hand, like dropping social acid, for no profit, interest or money - life acts of free men.

The Diggers

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